Drawing on our work with developers, building owners and public authorities, we help design teams create marketing strategies to meet their architectural aspirations.
Marketing strategies :
A business plan will identify who you want to sell what to and why: a marketing plan is simply a way to explain how to achieve these aspirations. It outlines the activities, actions and milestones for the outward facing people in the practice. It addresses new business targets but it also considers the wider issue of how best to build and sustain the desired reputation within the market place.
Colander does not offer a PR service but we do help practices behind the scenes, creating marketing briefs for in-house teams or for external agencies.
For those who do not want hands-on help with marketing, we run a number of in-house training courses that show practices how to define and instigate their marketing aspirations:
New business presentations :
We run architectural competitions and regularly work alongside client organisations. This means that we have seen a lot of architects make presentations – some good and others not so good.
Drawing on this experience, and where conflict of interest is not an issue, we help practices prepare and improve their new business presentations: reviewing written proposals and sitting in on presentation rehearsals, offering comments on format, delivery and content as appropriate.
To find out more about presentation reviews, please contact: info@colander.co.uk
In addition, we run a number of training courses that help practices develop the skills required to go out and win work.
Submission documents that win
Presentation skills
Presentations to win work
Networking and relationship building
Architectural competitions :
Colander designs and manages a handful of bespoke architectural competitions each year. We carefully select the projects on which we work and pride ourselves on tailoring each competition to meet the aspirations rather than the needs of our clients, while respecting competitors’ business integrity and design talents.
We are keen to reduce the amount of waste in our competitions and aim to create competitions that are fun and worthwhile for competitors – whether they win or lose.
INVITED COMPETITIONS
Many of the competitions that we run are by invitation only. We help our clients identify a long list of possible competitors and create tailored competitions to enable them to then select a winner.
We will not allow our clients to ask shortlisted competitors to undertake site-specific design work without payment.
OPEN COMPETITIONS
We also run open competitions, including those that are subject to public sectror procurement processes. We will ensure that all practices on our database are informed whenever an open competition is starting up.
If you would like us to know about your practice and its work please complete the form at the bottom of the competitions page on this website. We will add you to our database.
For information about the open competitions that we are currently running please go to our Architectural competitions page