Facts inform us while stories stay with us and provide meaning. Storytelling is a powerful way to bring design ideas to life, turning information into clear and compelling stories that people can relate to and remember.
Who this course is for
This course is designed for delegates from the same organisation.
It is for people who want to represent their practices with clarity and confidence while being memorable and relatable. This might include practice leaders pitching for new work with potential clients or speaking to press and media, or Associates and project leaders wanting to engage with collaborators and decision makers on a project team. Across different audiences, the narrative techniques taught in this course will support clearer conversations and better engagement.
We recommend that the number of delegates is limited to between eight and 12. This is so that we can engage with everyone and pick up questions.
Course format
Beth Stallwood runs this course for us. Beth has a reputation for being an inspiring trainer with an energetic and uplifting style, balancing support and challenge in equal measure and enabling people to empower themselves to achieve their goals.
This is a highly interactive, 90-minute, online course that combines theory with practical applications. It is designed to ensure delegates get the best from the online format while avoiding screen-fatigue.
We like using Zoom but we are happy to use other platforms if preferred by our clients.
This course is also available as a half-day in-person session, in which group activities, case studies and discussions are added to the online content to ensure full participation and relevance to real life.
Course content
This course explores the value of creating impactful stories, whether simply to convince colleagues of a design idea, or to woo and win work from clients.
Topics addressed in this course include:
- The science of storytelling and how foundational structures enable the design of impactful stories.
- The benefits of using storytelling in professional practice, including four practical steps to prepare your content.
- Techniques for shaping a story to engage different audiences and have a lasting impact.
- Using visual aids.
- Identifying individual narrative styles and developing the framework of a story.
- Suggested homework.
Associated courses
This is one of three online courses addressing the topic of 'Communication'.
Each has been designed to stand alone but they also work well in sequence when combined, particularly for practices that are looking for a rounded training package, encompassing the wider issues of good leadership and communication.
Please refer to the related content below and to the training and coaching page on this website.
CPD
If required, CPD Certificates can be issued to all attendees.
